The Wireless Ecosystem
The value chain of the mobile market, consisting of technology platforms and ASP providers, connectivity aggregators, wireless carriers, portals, content providers, and copyright societies is complex. It is impossible for a traditional media or web portal company to understand all the necessary technologies, assess the market needs, evaluate new distribution channels, and deliver new mobile service offerings. Building the right partnerships and finding the right suppliers is absolutely necessary for a succesful market entry. When identifying a new partner a number of factors, such as strategic priorities, costs, and effectiveness towards one's goals need to be considered. m-sphere can help its customers manage the entire process from strategy development, partner assessment and contract negotiations to the actual partnership implementation.

Establishing Partnerships
m-sphere can help its customers establish and manage the entire vendor and partner evaluation process. m-sphere will create requirement documentation that is in line with the clients business objectives and addresses all product, technology or media licensing needs. The assessment of partner responses, vendor evaluation and selection, and contract negotiations can be managed by m-sphere.

Sales and Marketing
m-sphere's clients are profiting from our extensive contact network with wireless technology companies, media and licensing partners, distribution channels, as well as wireless service providers. m-sphere can help its customers identify the distribution channels and initiate and manage partnerships with media, technology and service provider partners.  

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