m-sphere Product Marketing Services

Product Marketing

Product Marketing
m-sphere assist its clients in drafting a detailed marketing plan, defining the overall strategy, product proposition, company positioning, target segments, how to reach potential customers, how to promote products in different markets, and how to sell services. Any output from business planning, market research, segmentation studies, trial market introductions and usability testing will be considered and worked into the marketing plan. Spending upfront time to develop a sound plan ensures that the correct choices are made right from the beginning, when work on the marketing and product development processes is started.

Mobile Service Development
Following the development of marketing plans, m-sphere assists its clients in managing the complete product creation process. This includes the development of market introduction plans and detailed product/market requirements, containing features and functionality, pricing, packaging, billing, upgrade strategies and customer care. During this phase the definition, evaluation and selection of the right technology partner is crucial. m-sphere follows a precise process to handle these tasks, which includes project initiation, crafting an RFP (Request for Proposal), negotiating and signing a contract and managing integration and implementation processes.

m-sphere manages the complete service development all the way to launch, ensuring that budget goals and schedules are met.

Mobile Service Launch
m-sphere has experience with the complex details of service launch processes in the telecom sector. In tight cooperation with its customers, technology vendors, marketing firms, and distribution partners, m-sphere manages the introduction process. Tasks as the development of collateral, installations of customer care processes, creation and documentation of business processes, market tests, coordination with advertising firms, and management of distribution partners requires a dedicated team with excellent project management skills. m-sphere does this in close cooperation with its clients to ensure the right communication and control needed for success.